Create a brand that reflects who you are, align your message and visuals, and grow confidently — with the step-by-step workbook that takes you from Purpose to Profit.
The best part of it all... I know the blueprint to do it the RIGHT way!
A Purpose-driven brand isn’t just seen—it’s felt.
When your Purpose, Voice, Visuals and Strategy align, you don’t chase opportunities, they find you. That’s what the From Purpose to Profit Workbook delivers.
INTRODUCING. . .
PHASE 1: FOUNDATION
Define your “why,” clarify your mission, and build your brand on purpose—not pressure.
PHASE 2: IDENTITY
Craft your brand voice, create your story, and align with your CORE values.
PHASE 3: AUDIENCE
Get crystal clear on who you serve, what they need, and how you position yourself.
PHASE 4: VISUALS
Plan the look, feel, and energy of your brand—so you show up polished and professional.
PHASE 5: STRATEGY
Create a brand strategy you can actually use—from launching to monetizing your message.
- Kelli Higgins
Each of these elements are designed to help you align your brand with purpose, grow your visibility with intention, and start building a platform that leads to real impact and income.
"I always knew I had a message to share but felt overwhelmed by how to turn it into a brand that made sense. Creating this workbook came from my own journey of trial, error, and realignment. I’ve rebranded more times than I can count, doubted my voice, and struggled to connect the dots between my purpose and my presence.
That’s why I built this framework—to guide others through the same clarity I found. With each phase, I help you uncover your message, align your visuals, and build a brand that feels true to you. This process changed how I show up—and now, I want it to do the same for you."
You’re launching a new brand or business but have no idea where to start
You’re rebranding and want to make sure this time it feels right
You’ve been in business but never defined your brand clearly
You’re done blending in and ready to build something with intention
Don't worry, we can help!
It's all in one place...
- Sarah K.
We believe every person is created with a unique purpose and a story worth sharing. Just as Matthew 5:16 calls us to let our light shine before others, this workbook is designed to help you uncover your God-given voice and use it boldly.
Through guided clarity and intentional strategy, you’ll learn to align your brand with your calling and make an impact that reflects the light within you.
Here's what you get:
Fill‑in‑the‑blank story prompts + Messaging Templates
Audience Clarity Worksheets + Niche Refinement Tools
Visual Mood Board & Shoot‑Planning Framework
Brand Launch Checklist & Monetization Roadmap
AI prompts to generate Captions & Content Ideas
Social Media Starter Templates
Total value: $597
Today Just: $97
"Danielle’s process is easy to follow his workbook gave me the clarity I didn’t know I needed. Now I feel confident when I speak and post online."
- Christina
“My business is running—but my brand doesn’t feel like me anymore.”
“I’ve grown, but my message hasn’t.”
“I’m showing up—but not getting the right opportunities.”
“I have content—but I’m not sure if it’s the right message.”
“I want to post more—but I don't know what to post."
"How can I stand out from everyone else?"
- Erin S.
Order
Learn & Work
Move through each phase at your own pace
Meet the World
Show up with confidence, clarity, and purpose
Share Your Story
Share and tag us we’re celebrating with you!
ALL yours for just $97.
Earnings Disclaimer: While we make every effort to accurately represent the content and value of our digital programs, we cannot guarantee any specific financial outcomes. Any earnings, revenue, or results referenced on our website or in our materials are illustrative of exceptional outcomes and do not represent typical results. These figures should not be viewed as promises or guarantees of success. Individual performance and outcomes depend on numerous variables beyond our control, including but not limited to your financial situation, experience, skills, effort, industry shifts, and market conditions. All business endeavors involve risk, and by using our website and digital products, you acknowledge that any reliance on the information provided is at your own discretion and risk. Except as outlined in our Refund Policy, we make no express or implied warranties regarding our offerings. By purchasing or engaging with our services, you agree that we are not liable for any decisions or actions you take based on our content. Verification of any claims or results can be provided upon request.
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